It’s always difficult finding new and innovative promotional products. Sometimes a new product simply involves different packaging or ways to brand something. In this way, you can reinvent age-old favorite promotional products and increase their effectiveness. Here are the details of five new products that you may find useful.

1. Credit Card-Sized Hand Sanitizer Spray
Hand sanitizer is a great promotional product to give. Up until now, most hand sanitizers came in gel form in small tubes or pouches. Sanitizer spray is easy to use since there’s no fumbling with unscrewing a lid or trying to put the cap back on. (more…)

One of the keys to having a profitable company is successfully advertising the company’s products or services. Choosing the right advertising agency to represent your business is one of the factors in building your brand with effective marketing. It is important to choose an agency that is familiar with brand marketing and can use it effectively to present your products or services to potential customers.

Selecting the best advertising agency to carry out a successful campaign for the brand marketing of your product is very important. It is advisable to consider several agencies before selecting one. A beginning step in picking an agency should be deciding exactly what you will require the agency to do for you. (more…)

Advertise your Business! Now is the time to plan for the big holiday push and take your advertising campaigns off life support.

Advertising sets out to persuade people to buy your product or service by effectively targeting them where they reside. Traditional media (print, radio & TV) has often been called noise as it interrupts people when they are not wanting to watch or listen or see ads while relaxing. The same can be said for banner ads and pop-ups on the internet. While the internet does allow for targeting a specific group more closely, ads will reach people who have no need or interest in your product or service. (more…)

If you’ve been assigned the task of corporate even planning and design for the next big company get together, then its your big chance to shine. At the same time, if you don’t get it right, your star can grow dim real fast. So here are a few tips to help you through to a stellar job that will cement your reputation as the premier corporate host or hostess with the mostess.

The Devil Is In the Details

Begin by planning early. I know that sounds like a real no brainer but you simply must not leave anything to chance. Make a list and go over it item by item, racking your brain for anything you may have missed. (more…)

Choosing marketing materials that are unique and set themselves apart from the old and mundane promotional items that you see out everywhere is not an easy task. Consider giving a promotional clock with your company logo proudly displayed on them. These make wonderful corporate gifts as well as gifts for your new clients and esteemed board members. Style and functionality make these beautiful time pieces stand out and be noticed. Your recipient will be thrilled when receiving a beautiful handcrafted clock with your company logo displayed on it. There are several styles and colors to choose from. (more…)

Coupon offers are beginning to replace high profile, slick, and strategic advertising that you are used to see on television, and tune out most of the time.

In the last week, I saw four different coupon ads on local television. The first ad was an after mother’s day clearance sale at a name local department store that was advertising a $25 coupon just for entering the store (to be used for anything you want). This department store attempted to use a coupon offer just to get people to walk into the store. (more…)