Everyone has something to contribute of benefit to the world. The unique way in which they make their contribution relates to their overall ‘personal brand.’ Your personal brand relates to what you do both personally and professionally. A positive personal brand is partly about doing what you enjoy and the value that you provide to others through your work. I meet many people who desire to make a difference. They usually feel that they have to do something ‘big’ in order to make a difference, but in fact, the smallest actions in life for the benefit of others is what contributes to the overall flow of life. (more…)

Not your business name but the name people think of when they read your statement, your copy, your bio, your blog. The name they give you in their mind (nice person, want to know them - that kind of thing) the minute they see something you’ve put out into the world. (more…)