As a small business owner, your advertising budget is limited. It has to be allocated to areas which will produce the highest impact for the lowest cost. Whether you’re selling a product or service, your success is dependent upon being willing to create awareness, generate attention, and get your franchise in front of potential customers. That’s a large goal for just a small budget.

Too frequently, entrepreneurs devote their limited funds to expensive marketing activities that provide lackluster results. In this article, we’ll introduce you to a number of internet marketing strategies that will help you avoid that predicament. (more…)

Advertise your Business! Now is the time to plan for the big holiday push and take your advertising campaigns off life support.

Advertising sets out to persuade people to buy your product or service by effectively targeting them where they reside. Traditional media (print, radio & TV) has often been called noise as it interrupts people when they are not wanting to watch or listen or see ads while relaxing. The same can be said for banner ads and pop-ups on the internet. While the internet does allow for targeting a specific group more closely, ads will reach people who have no need or interest in your product or service. (more…)

A traffic exchange (TE for short) is based on the barter system at its most basic level. They started as a “you view my site - I’ll view your site.” They can be a great free advertising venue when used properly. (more…)

Coupon offers are beginning to replace high profile, slick, and strategic advertising that you are used to see on television, and tune out most of the time.

In the last week, I saw four different coupon ads on local television. The first ad was an after mother’s day clearance sale at a name local department store that was advertising a $25 coupon just for entering the store (to be used for anything you want). This department store attempted to use a coupon offer just to get people to walk into the store. (more…)