Does business marketing hold a high enough place in your list of priorities? Any business owner or corporate executive needs to understand the importance of marketing. Yet, too often this task is pushed to the bottom of the list, especially when economic times are tough.

The reverse is actually true. In an economic downturn, it is vital that a company spend more time and effort on marketing initiatives, not less. It’s all about priorities – what it is it you can do to directly impact the bottom line in a positive manner. (more…)