A lot of online businesses, who want to enhance their online marketing presence, think that all their business marketing efforts needs to happen directly on their website. This isn’t always the case. Read on for tips on how (and why) to optimize off the pages of your website as well.

Why should some of your online business marketing activities happen on other sites? Many of those other sites can generate traffic to your site both through search engines and through actual visitors. Things you do off the site could increase the popularity of the site. (more…)